Absolut is continuing to support the LGBTQ community with its third rainbow-themed limited-edition pack design.

The pack is available from July in cases of six and will be backed by a multi-million-pound campaign.

Retailers can promote the line in store with PoS, such as free-standing display units and shelf barkers.

Adam Boita, head of marketing at Pernod Ricard, said: “We strongly recommend stocking this product ahead of our heavy-weight consumer activity to maximise the sales opportunity.”

The brand has increased its distribution within impulse stores by 2% in the past year.