The campaign features on large out-of-home displays, digital roadside screens and buses. It also includes six-second animated adverts on YouTube and social media advertising.
Tom Smith, marketing director for Europe at Accolade Wines, said Jam Shed is now worth £77m and is the 11th largest wine brand in the UK, with a value growth of 63.3%.
He added that Jam Shed over-indexes with younger, more casual wine drinkers, a demographic where traditional wine usually struggles to sell.
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