absolut new bottle

Pernod Ricard has announced the launch of a limited-edition Absolut vodka bottle with expanding sound ripples.

Made with 80% recycled glass and available from February, the Absolut Voices bottle features sound ripples, which the supplier says is meant to champion speaking up and creating a more open world.

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It is part of an annual programme of limited-edition bottles from Absolut. It will be available from all major wholesalers in a 70cl bottle with an RRP of £19.95, and a 1l bottle from Costco and Amazon with an RRP of £25.50.

The new bottle’s launch as Absolut is growing in value at more than triple the rete of the total vodka category, according to Nielsen. Pernod Ricard will support the new bottle with a marketing campaign including in-store POS, social media and influencer activity.

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