Age verification company 1account has launched a ‘1click’ sign-up service for consumers buying vape products online.

The service is said to enable faster transaction times and higher customer conversions.

With the sign-up, any person previously verified on a website where 1account’s tech is present can have their data attributes pulled into the retailer’s website registration form. Because their details are pre-validated – and there is no need for interaction from the consumer – there is zero user input error.

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Research by the Baymard Institute estimates sales conversions can increase by more than 35% if a retailer is implementing the right checkout optimisation strategies. Its research also shows average cart abandonment is just under 70%, with more than a third (34%) abandoning a transaction due to having to register an account online.

The company said it currently provides age verification services to 40% of the “top vape retailers” in the UK, including, Cigarette Direct, Royal Flush Vape, Vapourcore, Vape Superstore, VPZ, E–Liquids UK, Not Blowing Smoke, Vape UK and

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Ben Keirle, chief executive officer at 1account, said: “People have always had a level of expectation when it comes to customer service. Traditionally, in physical real-world settings, the benchmark has been factors such as pricing, quality and how they are treated by the vendor.

“There are around three million vapers in the UK, 60% of who are buying their products online. Therefore, hyperfast age and identity verification is not only crucial to the industry’s reputation as being a responsible one, but to the online customer experience and the bottom line.”

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