Pricewatch: 11 January, 2019 - Winter remedies
With a cold chill still in the air, winter remedies will still be in demand, find out how your store compares on their pricing
Protein is a key trend for retailers and, judging by the amount of investment in this area, it’s here to stay.
The good news for independents is that the multiples have yet to drive down the price and commoditise these lines, with Grenade bars still commanding a price above £2 in the supermarkets.
This means that the shoppers these lines attract are likely to be more affluent, and spend more overall. It also helps you increase your margin, compared with core confectionery and cereal bars.
The second opportunity is that many multiples are missing the breadth of range that you can offer.
Whether your customers are millennials or the elderly, the awareness of the importance of protein is high on the agenda.
Retailers that can make it relevant to their shoppers will succeed.
Price Price distribution %
Product | Average | Booker RRP | MIDLANDS UNIVERSITY CAMPUS SHOP | PRECINCT SHOP IN MODERN EAST ANGLIAN RESIDENTIAL DEVELOPMEN | HIGH STREET C-STORE IN NORTH MANCHESTER DUBURB | HIGH STREET C-STORE IN WEST WALES TOWN | HGIH STREET SHOP IN EAST END OF LONDON | C STORE IN BUSINESS AREA OF SWINDON |
---|---|---|---|---|---|---|---|---|
MARS PROTEIN BAR 57G | £1.92 | £1.89 | £1.89 | £1.90 | £1.89 | £1.99 | £1.89 | £1.89 |
GRENADE CARB KILLA PROTEIN SHAKE FUDGE BROWNIE 330ML | £2.41 | £2.49 | £2.10 | £2.50 | £2.49 | £2.49 | £2.49 | £2.49 |
SNICKERS PROTEIN BAR 51G | £1.90 | £1.49 | £1.89 | - | £1.89 | £1.99 | £1.89 | £1.89 |
GRENADE CARB KILLA PROTEIN SHAKE COOKIES & CREAM 330ML | £2.38 | £2.49 | £2.10 | £2.50 | £2.49 | £2.49 | - | £2.49 |
GRENADE CARB KILLA PROTEIN SHAKE CHOCOLATE MINT 330ML | £2.36 | £2.49 | £2.10 | - | £2.49 | £2.49 | - | £2.49 |
NATURE VALLEY PROTEIN PEANUT BUTTER & CHOCOLATE 40G | £84.00 | £85.00 | £85.00 | £85.00 | £85.00 | £85.00 | £85.00 | £85.00 |
EAT NATURAL PROTEIN PACK 45G | £1.01 | £89.00 | £1.19 | - | £0.89 | - | £0.89 | £0.89 |
NATURE VALUE PROTEIN SALTED CARAMEL 40G | £84.00 | £85.00 | £85.00 | £85.00 | £85.00 | £20.00 | £85.00 | £85.00 |
BOOST PROTEIN 310ML | £1.28 | £1.29 | - | £1.29 | £1.29 | £1.29 | £1.29 | £1.29 |
GRENADE CARB KILLA HIGH PROTEIN BAR DARK CHOC MINT 60G | £2.20 | £2.49 | £1.99 | - | - | - | - | - |
WEETABIX PROTEIN DRINK CHOCOLATE 275ML | £1.52 | £1.99 | - | - | £1.50 | - | - | - |
TREK PROTEIN BAR 55G | £1.12 | £95.00 | - | £1.20 | £1.15 | £1.05 | £1.15 | - |
EDFM is a specialist in helping leading suppliers to the UK’s independent convenience channel get value, insights and business benefits from EPoS data. To find out how they could help you call 07976 295094
Location: Bethnal Green, London
Size: 1,700sq ft
Type: city centre
Location: Thames Ditton, Surrey
Size: 1,500sq ft
Type: parade
Location: Weston-super-Mare, Somerset
Size: 600sq ft
Type: coastal
Location: Mossgreen, Fife
Size: 800sq ft
Type: estate
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