Soft drinks giants Britvic has achieved a 4.9% profit rise despite a challenging year of sugar levies and CO2 shortages.
The launch of premium low and no sugar drink offerings in the Robinsons juice range alongside promotional activity behind J2O were highlighted for the rise in the company's latest results.
In the stills category, revenue increased 4.2% from £269m to £280m in the year to September 2018 compared to the previous year.
“This was due to significantly improved performance for Robinsons and J2O offsetting a decline in Fruit Shoot,” the report said.
In October 2017, the company launched Robinsons Creations and Cordials ranges, which fall below the sugar levy threshold and are designed for food pairing.
Additionally, in May 2018, it put £3m behind a marketing campaign for J20 which featured an alpaca called Mojo.
Also, boosting figures were brands R Whites, Tango and 7UP Free which contributed to revenue growth in fizzy drinks of 4.9%, reflecting the growing movement away from high sugar drinks.
“I am delighted that we have grown our stills brands, demonstrating that our investment in innovation and marketing is beginning to pay off,” said Simon Litherland, chief executive officer.
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