Premium alcohol a must as heritage demand rises

Premium
Premium alcohol a must as heritage demand rises
Product News Alcohol
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Retailers must offer consumers a distinctive premium alcohol range, as demand for heritage brands increases. Nielsen data has revealed sales of premium spirits grew by 9.2% to exceed £1bn last year, while craft beers grew by 69%. Phil Whitehead, Molson Coors’ managing director for UK and Ireland, said premium lines focused on provenance are appealing, as consumers are attracted…

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By RN 01 Mar, 2018

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