P&G revamps ShelfHelp website

Product News RE Household Health & Beauty Non-food
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Procter & Gamble has revamped its ShelfHelp category management website with new features and an updated design.

The website is mobile optimised to automatically resize on mobile and tablet devices.

It gives merchandising advice around four categories: laundry; homecare; baby; and health & beauty.

Each of these categories includes retailer testimonials, planograms and shopper trends. P&G has pledged to constantly update the website as these trends change.

One of the retailers involved in the new merchandising advice was Logi Jeyalohithen, who runs Budget Store in Windsor.

After implementing the ShelfHelp advice, his laundry sales increased by 43% over a four-week period.

The website also now includes a news section, which will include the latest updates from P&G, and retailers can subscribe to the company’s quarterly newsletter.

John Drake, head of convenience, wholesale & pharmacy at P&G, said: “All the advice is on our ShelfHelp website, free and on-hand 24 hours a day, so retailers can ensure their range is right and that products are laid out to their best advantage.”

P&G is also helping retailers by reducing its range of products by around 20%.

Ian Morley, group sales director for P&G, said: “Innovation needs to be able to stand the test of time and it needs to be able to grow categories.”

By Chris Dillon Avatar
By Chris Dillon 08 Feb, 2016



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