P&G launch new products and Shelfhelp to guide retailers

Product News RE Household
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Convenience retailers can get ahead of the discounters and multiples by making their fixtures simple and keeping up with trends.

That was the advice from Procter & Gamble (P&G) as the company unveiled new products and campaigns to drive sales this spring.

The company is launching smaller 180g packs for its Lenor Unstoppables for convenience retailers, as well as a new Lenor 22-wash £1.75 price-marked pack.

The case size of its pods is increasing from three to six.

P&G will spend £30m on household marketing, an increase of 20% on last year. Campaigns include a TV advert for Bold, as well as an emphasis on promoting Bold, Ariel and Fairy Cold Wash Gel to capitalise on consumers running cold laundry washes.

Sandeep Hedge, P&G convenience, wholesale and club director, said the company’s retailer initiative, ShelfHelp, would add new features on its website to help convenience retailers increase sales.

“We’re introducing a log-in section that retailers can use to get personalised information and messages. We’re aiming to get more than 10,000 sign-ups in the first year.”

Want to increase your detergent sales?

Find out how laundry sales can be big money.

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By Chris Dillon Avatar
By Chris Dillon 12 Feb, 2018



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