Peroni Libera 0.0 set to launch in 2019

Asahi Breweries has announced the launch of Peroni Nastro Azzurro’s first alcohol-free beer, Peroni Libera 0.0%, into the UK market.
Product News BR Alcohol
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Asahi Breweries has announced the launch of Peroni Nastro Azzurro’s first alcohol-free beer, Peroni Libera 0.0%, into the UK market.

Following the launch going into Tesco in January 2019, Peroni Libera 0.0% will then be rolled out across the off-trade.

With modern packaging designed to appeal to shoppers looking for a premium option, Peroni Libera 0.0% aims to tap into the growing demand for low- and no-alcohol beer, a category most popular among millennial shoppers.

Simone Caporale, master of mixology at Peroni Nastro Azzurro, said: ’We’ve seen a change in consumers' drinking habits in the industry, with the rise of mindfulness and wellbeing, people are more regularly considering low- and no-alcohol drinks alternatives.

“Peroni Libera 0.0% is the perfect alcohol-free beer option for the lower-tempo occasions, and delivers a crisp taste with a well-defined taste of beer, meaning those looking for an alternative to alcohol no longer have to compromise on quality or taste.”

By Priyanka Jethwa Avatar
By Priyanka Jethwa 27 Dec, 2018

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