Already this year The Sun, Daily Mail and The Mirror have all increased prices and cut retailer percentage margins, while The Star and Daily Express halved retailer cash margin last year.
On Friday, I discovered two more titles were adding themselves to the list of those cutting retailer terms. In the morning, The Guardian issued a trade notice explaining it was increasing the price of The Guardian and Observer, but cutting margins by 1% on Monday to Saturday and 0.5% on Sunday.
Two hours later, News UK’s chief customer officer Chris Duncan talked me through the reason behind the 20p weekday cost increase on The Times and the accompanying 2% terms cut.
In this issue of RN, we are sharing what he told us and giving him a platform to explain to you the reason behind the decision.
Mr Duncan gives some fascinating insight into the commercial make-up of the Times business, the mechanics driving its growth and where its future lies
This is not because we agree with it. RN will always be your voice in the trade and your route to major suppliers to your business. But we also give a voice to those who have a big impact on your business and the way you run it.
Mr Duncan gives some fascinating insight into the commercial make-up of the Times business, the mechanics driving its growth and where its future lies.
He explains why he thinks News UK should be considered a friend of independent retailers and shouldn’t be treated the same as every other publisher cutting terms.
It is your decision whether you agree with him. I hope this week’s issue gives you the tools you need to make an informed decision.
Read the article here