Wholesaler JJ Food Service has launched a Lavazza coffee micro-site to help retailers boost coffee sales.

The new site is hosted on JJ’s own website and is designed to assist the firm’s customers to order the right coffee products for their businesses. Store owners will have access to seasonal products along-side Lavazza’s new premium espresso-based blends.

Recipe suggestions and access to free education and training are also available for retailers to learn about coffee machine maintenance and best practice for serving coffee. They can also attend free coffee training sessions at Lavazza’s training centres in Uxbridge and Greenford.