GrocerySpot is looking to pay thousands of stores up to hundreds of pounds per month to host adverts on the outside of their shops under a soon-to-launch initiative.
Company founder Merv Manoharan told Better Retailing that GrocerySpot, currently a shopper-rewards programme live in more than 500 independent convenience stores, is looking to roll out the advertising partnership to 1,000 stores by the end of 2025, with another 1,000 to participate in 2026.
How it works
Material sent to stores this month said the stores will receive a share of advertising revenue generated for displaying posters on their shop boards, windows and walls.
The founder explained: “Individual stores could generate new, recurring revenue based on footfall and visibility. Earnings will depend on location and advertising format, but stores can expect to earn a monthly income with zero investment.”
Pushed to estimate how much a store turning over £10,000 per week could make from the scheme per month, GrocerySpot forecasts payments of between £50- £500 per month.
Once signed up to the scheme, Manoharan said “a dedicated team of professional installers” will install and update posters and carry out any maintenance required, with a shop signage veteran on board to lead the project.
When GrocerySpot arranges for an advert to be displayed, the store will receive payment via bank transfer.
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These adverts displayed are to include products commonly sold in stores, alongside other clients. “These are expected to boost sales of feature products while covering ad installation and maintenance costs,” he explained, referring to an in-store advertising campaign GrocerySpot conducted that led to a “noticeable increase in product sales”.
Asian spice importers and distributors were given as examples of the types of advertiser to be displayed on stores that would align with the goods sold inside.
Describing the criteria stores need to meet to take part, GrocerySpot said: “Stores must generate a minimum of £6,000 in weekly sales and have visible frontage with reasonable footfall, and signage space – windows or external walls – is required for advertising placement.”
Competition
The scheme comes as supermarkets report rampant growth in revenues raised from advertisements in store.
Attempts to achieve the same in independent shops appear to be picking up pace.
Market leader Hi Street Digital pays stores around £800 per year for hosting digital ad-vertising screens and is reportedly nearing 500 sites, less than a year after it reached the 300- site mark.
In an exclusive interview with Better Retailing last year, out-of-home advertising company Elonex announced it was looking to work with “at least” 1,000 convenience stores and newsagents to host ceiling-mounted advertising screens in store, with participants to receive an estimated £1,000 per year.
Unlike these rivals, GrocerySpot will rely on physical posters, rather than digital adverts.
Asked why independent shops should have confidence in Grocery- Spot’s ability to deliver on its promises, Manoharan highlighted its reward scheme that enables shoppers to earn rewards on purchases in stores using the GrocerySpot app, which is used by 500 shops.
“This strong network reflects our proven ability to support and add value to small retailers,” he said.
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