One Stop has completed a major reset of its beer and wine range, introducing 55 new lines in a bid to attract new customers and better serve existing ones.

The changes follow feedback from retailers requesting a broader selection of wines, craft ales, and low- and no-alcohol products. In response, the convenience retailer has introduced popular ready-to-drink options, wine, beer, and low- and no-alcohol beverages, alongside premium wines and sustainable packaging, including an expanded range of canned products.

The move supports One Stop’s sustainability goals, with the expanded range of canned wines and ales designed to reduce reliance on glass. Many of these items are included in multibuy offers.

As part of the update, One Stop has replaced its single-bottle ale offering with an exclusive selection of premium pint cans. These are available on a ‘four for £6’ multibuy or individually at £1.75.

A variety of 440ml craft cans have also been introduced, including Northern Monk Heathen, Northern Monk Faith, and BrewDog Elvis Juice. These are part of a ‘two for £5.50’ mix-and-match deal.

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Henry Maulik, head of product at One Stop, said: “We’re excited to launch more premium products across our beer and wine category. Some specific highlights include introducing premium cocktail ready to drink lines such as SERVED and AU as well as stocking the popular French wine, La Vielle Ferme White and La Vielle Ferme Rose.

“We know these lines are in demand, particularly with the Gen Z audience.”

The retailer has also broadened its Thatchers cider range, with new flavours including Juicy Apple and Cloudy Lemon.

Maulik added: “Customer mindsets and behaviours are constantly evolving and it’s important that we’re providing products that suit their needs, and this goes for our customers who opt for low and no alcohol options.”

John Miller, head of franchise at One Stop, added: “The refresh of products and expansion will certainly help with our Franchisee’s sales and profitability. Leaning into popular must-have products such as the range of ales, canned cocktails and wines will generate interest and increased footfall.”

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