NISA’s new fascia, Loco, was unveiled to the wider world yesterday – with two stores in Newcastle. The name, I am assured, has its roots in ‘Local Convenience’, rather than the 90s pop song Livin’ La Vida Loca by Ricky Martin.
The format is aimed at stores that are on the whole slightly smaller than the average Nisa shop. On the face of it, both the Newcastle stores are very impressive. And what…
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