Nisa’s biscuit range Heritage has been revamped in response to health recommendations and members’ feedback.
The newly designed package comes with a new price, most of which will be sold at three packs for £1.
Some of the biscuit recipes have also been tweaked to reduce salt and sugar content, in line with Public Health England recommendations.
Heritage brand manager at Nisa, Tracey Redfearn, said: “We listened to what our members said about our biscuit range who felt the original blue packaging was confusing as compared to most other biscuits that use specific colours for certain types of biscuits.”
She said that the reason for the price shift is that it did not compare favourably to other brands.
Read more: Shape your biscuit range to target more shoppers.