Nisa unveiled the next step in its ‘Store of the Future’ refit format at its annual retailer conference in Stoneleigh last week.
The modular format focuses on self-service tills, bar-inspired alcohol areas and self-serve food, and promises double-digit sales increases. Previously labelled Store of the Future 2 Evolution, this latest version is called Evolution.
Nisa retail category management manager Ross Wright told RN that the new model brings a new approach to foodservice in convenience stores. “We’re giving retailers a better offer to fill their spaces with, and this will be through a different version of food to go,” said Wright.
“There will be much more theatre around the products and we have a list of selected suppliers, which we will recommend based on a retailer’s budget and location.”
Steve Leech, Nisa Retail sales director, added that alcohol sections merchandised under the Evolution format will be given a ‘shop within a shop’ appearance. “We’re getting behind spirits with an extended range which will integrate the Co-op own-label lines,” he said.
“The concept we’re aiming for is going to resemble a restaurant or bar. There will be displays with concrete, corrugated iron and bespoke lighting to make them look very different.”
As with Costcutter’s latest technology investments announced two weeks ago, Nisa will focus on self-service checkouts.
“We’re really pushing through self-service tills,” said Leech. “Not only are retailers looking to bring their costs down, but a lot of customers also want to serve themselves.”
According to Leech, there are 90 Nisa retailers who have had their stores refurbished under the previous ‘Store of the Future’ format. “The stores that have been converted, combined with the addition of the Co-op own-label range, have seen an 11.8% sales increase,” he said.
“They are getting greater footfall because customers are attracted by the Co-op own label, and there are noticeable margin improvements.”
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