Collectables publisher Topps is set to launch three new products to capture the back-to-school market.

The Shopkins sticker and album collection will launch on 17 September based on the popular grocery-themed characters from the world of Shopville. The album is aimed at girls aged five and over. There will be 230 stickers to collect and the starter album retails at £2.99.

Later in September, Topps will launch Match Attax Collector Guide. The football swap card magazine will feature limited edition cards with 160,000 in supply in total. Each pack contains five standard cards, four collectable cards plus one limited edition card and there will be four editions of the magazine, each one featuring five Premiership teams. There are 20 Premiership teams in total.

Mark Dudden, owner of Albany News in Cardiff, said: “At this time of year I go through all my summer stock of magazines and weed out the non-sellers. As soon as children go back to school, the swap cards start selling well and that becomes my focus.”

The publisher is also launched a Lego Ninjago sticker collection, aimed at boys aged from seven to 11, on 3 September.

Starter packs will include an album, a sheet of six stickers and five sticker packs and retail for £2.99. Packets of five stickers will cost 50p.