This week in magazines: Send your profits sky-high
Raise your profits sky-high with this new aviation bookazine
Raise your profits sky-high with this new aviation bookazine
Anyone interested in the modern warbirds of the world can look forward to premium, yearly volumes dedicated to the latest developments in the air forces across Europe
On sale out now
Frequency annually
Price £5.99
Distributor Seymour
Display with AirForces Monthly, Combat Aircraft
Key Publishing is back at it again, with yet another bookazine launch in the premium specialist sector. From the makers of AirForces Monthly and AirForces Intelligence comes the second volume of AirForces of the World.
The annual title takes a special look at the airplanes, armament and battle plans of the top European countries, thoroughly examined in 100 pages of analysis and reviews.
AirForces Monthly generated more than £280,000 revenue in 2017 and Key Publishing expects good performance of Volume 2, so display this title prominently to capitalise on fans of aviation.
This week in My week in magazines we take a look at how you can cash in on collectables
On sale out now
Frequency monthly
Price £4.99
Distributor Marketforce
Display with This Is Unicorn Universe, My Little Pony, Sparkle World
On sale out now
Frequency weekly
Price £2.70
Distributor Intermedia
Display with 2000 AD, When Saturday Comes, Backpass, FourFourTwo
On sale 20 September
Frequency four-weekly
Price £4.50
Distributor Intermedia
Display with Airsoft International
On sale out now
Frequency monthly
Price £4.99
Distributor Marketforce
Display with Star Trek Magazine, Doctor Who Magazine, Empire
On sale out now
Frequency bimonthly
Price £5.99
Distributor Intermedia
Display with Majesty, Hello
On sale 19 September
Frequency monthly
Price £2.99
Distributor Marketforce
Display with Puzzler, Q Puzzle Compendium, Take a Break’s Take a Puzzle
On sale out now
Frequency four-weekly
Price £4.40
Distributor Marketforce
Display with Homebuilding & Renovating, Self Build & Design, Build It
On sale out now
Frequency monthly
Price £3.75
Distributor Marketforce
Display with Disney Princess, Fairy Princess Colouring Fun, My Magical World
On sale 19 September
Frequency fortnightly
Price £2
Distributor Marketforce
Specialist choice
Hitesh Patel,
Gay’s Newsagents, Hertford
Who buys it?
This has been my best-selling title for years, and it’s across-section title; men buy it more than women, but it doesn’t matter if they’re from the left, the right or the middle – people with all political views buy it.
How do you display it?
I always put it alone on the till the first week a new issue arrives, and I also put it on display in the window.
Over the past few weeks, I have been travelling around the country and talking to some of the biggest names in collectables, including executives from DeAgostini, Hachette and Panini.
One worry repeatedly expressed by all of these publishers was the high return rate of collectables by newsagents, many of whom had bad experiences with partworks and collectables in the past, which put them off the genre completely.
This has led to many retailers sending those products back without first giving them a chance, which might be a mistake, given collectables’ sales are growing at an enormous rate year on year.
According to market data from DeAgostini, the segment grew by 8% in 2017, selling between 70% and 80% of its total distribution stock. By comparison, the average magazine sells between 50% and 60% of its copies, presenting a clear opportunity to any retailer stocking items such as Lego Star Wars trading cards and Magicki Unicorns.
This might be a great time to challenge long-held opinions and give this popular trend of products a chance again. With independents representing 40% of Hachette’s collectables sales and 20% of DeAgostini’s, there is a lot of room to expand – and a lot of revenue to be made.
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.
Become a member