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The importance of tailoring your magazine range to take advantage of seasonal trends is regularly underlined by publishers and distributors. The titles featured in RN this week offer a great opportunity to start getting it right.
Starting with Superman Magazine, this looks like the sort of launch that could come along at just the right time, much like its eponymous central character has a tendency to do.
The famous comic hero will feature in a major summer blockbuster which will do much to expose any related products and generate some excitement. Not to mention the fact that it enters a buoyant children’s sector at a time when sales enjoy their annual surge.
Redan’s relaunched Ponies & Co – previously Girls & Co – speaks for itself. The title will appeal to young girls who will be gearing up for a summer of riding and the fresh look means there’s a chance to attract new readers.
Music monthlies Mojo and Q will whet the appetites of fans heading to the year’s biggest rock event, Glastonbury.
Regular RN subscribers might be getting tired of reading about cycling magazines, but they represent an irresistible sales opportunity. Last year saw Cycling Weekly notch up some of its best circulation in a decade on the back of the victory for Sir Bradley Wiggins at the Tour de France and the sector is booming thanks to new titles and a raft of one-shots.
The two special editions featured in RN last week ought to have a spot on every independent’s shelves.
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