With effect from Sunday September 22,  The Sun on Sunday will increase its cover price to 70p in England, Wales, Scotland and Northern Ireland.

The percentage margin for The Sun on Sunday remains at 22%, meaning retailers’ business sales value and cash margin will increase significantly.

Lizzie Unsworth, head of independents and new routes, News UK, said: “The new price of The Sun on Sunday will deliver significant incremental sales value and margin into retail. The price change will also enable News UK to continue to invest in its titles to deliver excellent content and secure their long term future.”