The Daily Mail has announced its first price increase on its Saturday edition for five years.
The paper will increase from 90p to £1 on Saturday 8 October, with cash margins rising to 21p per copy from 19.26p, but percentage margins falling to 21%, from 21.4%.
RN calculates the move will earn retailers an extra £1,886,885 in further profit. But sellers will miss out on a potential £429,169 which could have been earned had margins been maintained.
In a statement, the Daily Mail said: “The Daily Mail is the UK’s biggest-selling Saturday newspaper, purchased by 2.2m readers every week and generates more RSV and margin for retailers than any other newspaper.”