It’s the end of the summer holidays, and for many parents it’s time to fish out the pencil case, polish the shoes and dust off the school blazer.
Yes, it’s back to school time, and it’s also the time of year when supplements and parenting magazines will be running special features.
Admittedly, sales of many magazines in the school-age sector have fallen in recent years with the rise of online sites like Mumsnet and Netmums.
But mother and baby and school-age titles have plenty of great content to tempt readers at this time of year.
Junior magazine, for example, has features on putting the primary school uniform to the test, and finding the ultimate hardwearing sports kit. Other magazines, like Parenting Magazine and the Green Parent, will be featuring their back to school advice, as well as women’s magazines and weekend supplements.
There are other ways to make the most of this time of year too. One retailer told me he looks to what children will want to get their hands on when they go back to school.
The playground is king – and collectables, swap cards and stickers continue to be powerful currency there.
Launches include Match Attax Premier League trading cards and Shopkins sticker collection. Batman trading cards shift too, as do Panini sticker collectables, with an England team special out just in time for the Euro 2016 qualifying campaign.
If there’s a new craze going on in the playground you can be sure children will be in asking if you stock it soon enough.