Retailers have praised news management system Paper Round for improving their home news delivery (HND) service.
The digital app can deliver to up to 5,000 locations.
Jonathan James, owner of James Convenience Retail, is currently trialling the app in two of his stores, with a total of 2,500 HND subscribers across both.
Speaking at the ‘Convenience Today, Convenience Tomorrow’ event in London last week, James said: “It’s improved the service we offer our customers because everything is automatically updated. Our HND is a growth area of our business, and is up year on year.”
However, James stressed that Paper Round is “cost-prohibitive” and has called on publishers to help make it more affordable.
“The cost of running it is hard and more retailers would definitely be willing to have it if there was more flexibility and better payment plans available,” he said.
“It’s really difficult for independents to grow the news side of their businesses, and in order to do that, it would be good to explore the possibility of working with publishers.”
News UK’s head of retail marketing, Chris Hughes, who was also in attendance, claimed he was unaware retailers were struggling with costs when it comes to digitising.
“Our challenge is usually getting retailers to adopt new technology, not cost,” he said.