Sunday newspapers bucked the trend for falling month-on-month circulation by achieving sales increases in May, according to the latest circulation data from the Audit Bureau of Circulation.
Copy sales of all publications except the Daily Star Sunday and Sunday Post grew, with the Sunday Times and Sunday Express achieving the highest upticks, of 6.1% and 5.1%, respectively.
Speaking to RN, Northern & Shell’s head of circulation Paul Goddard said: “The Sunday Express had a great month due to the Royal Wedding. It shows the hard work put in by all teams and retailers to achieve a fantastic result. It proves what can be done with a good news story.”
Some Saturday titles also achieved rises. The i continued its positive 2018 Saturday trend, growing year-on-year sales by 8.4%. Its month-on-month figures led the board, up by 3.5%, with the Financial Times close behind at 3.1%.
Elsewhere on the table, Saturday circulation continued to fall, with the Daily Star and The Sun suffering respective 8.5% and 5.6% decreases in sales month on month. The Daily Mail was one of the least affected titles, with a 2.1% reduction in May.
Roland Agambar, chief marketing officer at Mail Newspapers, said: “Daily Mail’s Saturday retail sale is the highest in the market by 197,000 copies, and continues to be the biggest selling newspaper on any single day in the UK. Content supported by marketing and loyalty programme continues to attract loyal readers.”
The decline of year-on-year sales of weekday editions reduced slightly, slowing from 9.6% in April to a total decrease of 8.7% in May. The Financial Times had the largest month-on-month uplift of all 11-weekday titles, at 0.5%, but its year-on-year sales suffered a 13.1% decline.