December is a peak sales time for puzzle magazines, with sales up 15% compared to other months outside the main summer season.
The titles make fantastic stocking fillers – especially the mini or pocket issues – and also benefit from the general uplift in demand any holiday break brings to the sector.
Spike Figget, publishing director of Take a Break’s puzzle magazines, recommends puzzle titles be displayed prominently and grouped together to encourage multiple purchases.
He also suggests retailers try to upsell Take a Break puzzle magazines when a customer picks up Take a Break.
Puzzle magazines are a valuable addition to any newsstand and should be promoted to encourage impulse purchases.
Take a Break’s Take a Crossword
Take a Break’s Take a Puzzle
Puzzler Q Wordsearch
Take a Break’s Puzzle Selection
Puzzler Sudoku Puzzle Collection
Take a Break’s Arrowwords
Puzzler Q Puzzle Compendium
Puzzler Q Kriss Kross
Take a Break’s Wordsearch
Take a Break’s Seasonal Puzzle Collection
Family Wordsearch Jumbo
Puzzler Q Pocket Crosswords Collection
Take a Break’s Codebreakers
Take a Break’s Mini Crossword Collection
Take a Break’s Hide ‘n’ Seek Wordsearch