Independent newspaper publisher the CN Group has offered free advertising to local businesses affected by this month’s floods.

The company, which publishes daily and weekly newspapers in Cumbria, Northumberland and south west Scotland, said it wants to “do its bit” for the community and has also donated £10,000 to flood victims.

Advertising director Steve McCullough said: “It’s armageddon out there. People have lost their livelihoods, but everyone’s fighting it. This felt like the right thing to do. So many independent businesses support us throughout the year, it’s our turn to give them a leg up.”

The offer of free advertising will run across CN’s whole group of newspapers for between two and three weeks before a review after Christmas. The £10,000 will be given to the Cumbria Flood Recovery Appeal 2015, organised by the Cumbria Community Foundation, which has already received more than £500,000.