More PayPoint customers leave stores without a secondary purchase than buyers of cigarettes, newspapers and scratchcards, according to new figures that challenge claims the real benefit of the service comes from additional footfall. The analysis, conducted by data analyst EDFM for RN, shows 41% of PayPoint customers did not buy other products – the highest out of […]
Join the CLUB to continue reading this story
Club Members have unlimited access to all articles and a whole lot more to elevate your store.or
Register for free and receive the latest news and views to your inbox every week
Comments
This article doesn't have any comments yet, be the first!