*UPDATE: The Daily Mirror has since increased prices again for 2017.
The Daily Mirror is to increase the cover price of its Saturday and weekday editions.
The paper’s Saturday edition will increase by 10p to £1 on Saturday 12 March and the cover price of its weekday issues will increase by 5p to 65p from Monday 14 March.
Retailer profit for the Saturday edition will go from 19.26p to 21p per copy and for weekday issues 13.92p to 14.50p per copy. With percentage margin for the Saturday edition cut from 21.40% to 21% and for weekday editions from 23.20% to 22.30%.
In a letter to retailers seen by Retail Newsagent, John Howard, newspapers sales director – nationals, said: “Trinity Mirror would, of course, prefer not to have to make any price changes. However, faced with declining print advertising, failing circulation and major cost savings, we need to continue to produce a newspaper that 800,000 people choose to buy each day in this highly competitive digital age.
“With this increase, we believe the Daily Mirror continues to give retailers a higher pence per copy profit than its peer group and, in some cases we estimate, almost three times as much.”