A Cardiff retailer has welcomed a week-long promotion with a regional newspaper, saying the free newspapers increase footfall and HND deliveries.

Mark Dudden of Albany News at the Post Office, in Cardiff, is working with Trinity Mirror to offer customers a free South Wales Echo worth 70p with every purchase for one week.

He said: “These promotions absolutely help. This is about reconnecting customers with their local paper and gives us the opportunity to have that conversation.

“I’ve done similar promotions in the past and many customers come back in every day. I’ve got some permanent deliveries on the back of other promotions, so it’s worth it.”