According to an HIM report, only 18% of baskets now contain own-label products, with 55% of convenience shoppers stating that they prefer to buy branded grocery products. 

However, retail consultant Jonathan Rons said new EPoS data from The Retail Data Partnership shows there is still value in own label. “Within our estate of stores, transactions containing own-label products have increased year on year by 8%,” he said. “The value of own-label products within those transactions is up 4%.”

He added own-label soft drinks transactions had experienced an 11.3% jump.