Insurance provider The Retail Mutual has launched a new campaign to help independent retailers grow their business in the wake of the changes wrought by the Covid-19 pandemic.

The Stronger Business, Stronger Future campaign is aimed at helping retailers using digital skills to better market their businesses and drive online traffic, both to attract new customers to their stores and to develop their online-only offerings.

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This includes a free guide available to download from The Retail Mutual’s website called Making the Most of Digital Marketing.

It includes information on the following aspects of digital marketing:

  1. Search Engine Optimisation (SEO)
  2. Google My Business
  3. 3. Social Media
  4. Paid search
  5. Paid social
  6. Video
  7. eCommerce
  8. Reporting and monitoring data
  9. Bringing offline, online, and using traditional marketing to drive online sales

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Rob Gibbs, marketing manager for The Retail Mutual, said: “Thanks to modern technology, it has never been easier to access information from anywhere in the world. Businesses that do not embrace digital, or any type of marketing for that matter, will find themselves struggling to compete.”

John Taylor, mutual manager for The Retail Mutual, added: “The Retail Mutual exists to support its Members. First and foremost, this involves protecting their businesses from risk.  Many independent retailers face commercial risks which may be addressed, at least in part, through greater use of the many digital channels now available to them. This guide seeks to arm them with the information to help on this journey.”

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