Telegraph initiative delivers subscription success

More than 2,000 independent retailers have received sales support packs after signing up to the Daily Telegraph’s subscription initiative.

Daily Telegraph Subscription

The packs include leaflets, shelf talkers and wobblers, and can be obtained from the NFRN.

Hundreds of retailers have already submitted PoS on display in their stores to the newspaper, along with comments on what they have been doing to switch usual customers to subscribers.

A retailer in Devon said: “We have already converted two customers to a subscription.”

Retailers are awarded a £5 Marks & Spencer gift card for displaying PoS, and given the chance to win £20 if a Telegraph mystery shopper visits.

The activity runs until the end of August; for more information, contact NFRN Connect on 0800 121 6376.

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