Convenience store owners should focus on savoury and sweet e-liquid flavours to maximise vaping sales, RN has been told.

Imperial Tobacco corporate and legal affairs communications manager George Tucker told RN: “Fruity and savoury flavours are significant as they make up more than a third of the vaping market.

“Shoppers want to buy products from someone who’s knowledgeable and retailers can work with suppliers to help better their understanding.”

Mr Tucker’s advice follows Blu’s expansion of its e-liquid range with six 10ml flavours; including Tropic Tonic and Peach Passion.

Jason Birks, of Moscis Convenience Store in County Durham, said: “We have hundreds of e-liquids on sale and fruit flavours easily make up 90% of sales.”

Vape Retailer

Vape Retailer

The leading vape magazine for the convenience sector, Vape Retailer’s mission is to demystify the vaping category through industry-leading insight and actionable advice.