Struggling Spar retailers to receive support

Struggling Spar retailers throughout the Midlands will receive increased support as part of a pledge by AF Blakemore’s new head of marketing.

Pledge to support Spar stores

Kev Jones, who was appointed by the wholesaler from Vodafone last month, said: “I will be working with our teams to proactively support stores that are in decline or under immediate threat from a competitor.” 

He added that supporting store openings and refits to quickly establish a loyal customer base, and grouping shops based on shopper behaviour were also on his agenda for the symbol group’s retailers. 


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