Nisa is to make Jisp’s Scan & Save technology available to all partnered stores later this month following a successful trial that bagged customers more than £36,000 in discounts in participating shops.
The free technology for store owners sees customers use their phone to scan barcodes in aisle to receive unique offers on leading brands. Retailers are paid a commission for every scan and offer redemption. As suppliers fund the discounts, retailers also receive the full retail price of the goods sold.
Jisp said the national rollout in Nisa stores would begin on 26 January, just four months on from the start of the trial in 12 sites, subsequently extended to around 30 stores by Christmas.
RN understands Jisp is targeting 500 Nisa stores using the technology by June 2022, with the average site forecast to receive £5,000 in commission per annum. By the ‘end of Q1’ Jisp also claimed a new clubcard style rewards scheme would be added to Jisp– giving customers credit to spend in stores based on their use of Jisp’s Scan & Save, delivery and click and collect services.
Julian Fisher, Chief executive of Jisp, said: “Our pilot achieved above and beyond what we hoped to accomplish, benefiting everyone from retailers and brands, all the way to the customers.” He said the rollout would help Nisa stores to “grow sales, increase loyalty and understand more about customers’ shopping habits.”
James Taylor, head of central operations at Nisa added, “Scan & Save is a superb solution for any retailer looking to deliver high-end technology that is often only accessible at larger supermarket chains.”
Trial participant Gary Batten of Phoenix Stores in St Austel, Cornwall reassured other stores that setting up was just a matter of adding shelf edge labels and point of sale material. “Any retailers who don’t use this technology shouldn’t be in retail – it’s a no brainer,” he said.