Its Darius technology takes customer sales data and uses it to personalise in-store loyalty schemes by prompting them on offers for their most-purchased products. 

Vice president of market development Andy Batt told betterRetailing that opportunity for the technology lies in symbol groups and wholesale. 

“We need to close the gap between the consumer and retailer,” he said. “It’s important that we are able to understand shopper habits and who is actually buying products.”

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