Gilfillan takes over from Daniel Sciamma, who has left to lead JTI’s presence in the Russian market.

Gilfillan has spent the last three years leading JTI’s involvement in the Russian market and says he’s delighted to be back in the UK, where he will continue to offer support to retailers as the industry continues to change.

“The UK tobacco and vaping industry continues to undergo significant change, driven by legislation and rapid innovation. Such change brings with it opportunity, and I look forward to working with my team to provide both our retail partners, and adult smokers and vapers alike, with a best-in-class range of products.”