According to an HIM report, 13% of shoppers made an impulse purchase this year, compared to 17% of shoppers in 2018. 

The report states that driving footfall from younger shoppers is key, but this is proving harder as the average age of shoppers in convenience has risen to 48 years old. 

Senior insight manager Blonnie Walsh said: “Retailers need the support of wholesalers and suppliers to understand the needs of younger shoppers and the best ways of engaging them more.”