Purple Tuesday, which takes place on 12 November, asks businesses to improve their store standards.
Those who register can access free resources including wheelchair accessibility and customer-service training.
Purple CEO Mike Adams told Better Retailing: “Disabled people tend to be more brand-loyal than the average consumer, yet less than 10% of businesses include disabled customers in their marketing plans. By failing to meet the needs of disabled people, businesses could be missing out on a share of £2bn a month.”
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