Purple Tuesday, which takes place on 12 November, asks businesses to improve their store standards.

Those who register can access free resources including wheelchair accessibility and customer-service training. 

Purple CEO Mike Adams told betterRetailing: “Disabled people tend to be more brand-loyal than the average consumer, yet less than 10% of businesses include disabled customers in their marketing plans. By failing to meet the needs of disabled people, businesses could be missing out on a share of £2bn a month.” 

How accessible is your store for disabled customers?