Independent retailers encouraged to help disabled customers
Independent retailers are being urged to do more to assist disabled customers ahead of an international event.
Purple Tuesday, which takes place on 12 November, asks businesses to improve their store standards.
Those who register can access free resources including wheelchair accessibility and customer-service training.
Purple CEO Mike Adams told betterRetailing: “Disabled people tend to be more brand-loyal than the average consumer, yet less than 10% of businesses include disabled customers in their marketing plans. By failing to meet the needs of disabled people, businesses could be missing out on a share of £2bn a month.”
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