The Health Lottery is offering a free ticket promotion in Reach newspapers for Mother’s Day, in a move that it hopes will drive footfall to independent retailers.
There will be a free Health Lottery ticket in the weekend editions of the Daily Mirror, Daily Star, and Daily Express.
Previous free ticket initiatives in newspapers have resulted in increased sales and customer spend.
Additionally, the Health Lottery says that the increased customer spend will result in more funding for charitable causes it supports.
Martin Ellice, managing director of the Health Lottery, said: “We know how important local retailers are to communities across the country, and we want to do everything we can to encourage and support them.
“Covid-19 has had a hugely detrimental impact on footfall across the board, but none more so than local newsagents who rely on passing trade and the convenience that they provide to their customers.
“Many people don’t realise the importance of their local newsagent until it’s no longer there and then the penny suddenly drops.”
Ellice added: “We want to do everything we can to say thank you to those shop owners who have kept food on the table for millions during Covid and would strongly encourage our players to show their support this Mother’s Day.”