Average store takes extra £1,604 of Camelot product sales in 2018
Camelot-partnered stores sold an extra £1,604-worth of Camelot’s draw and instant-win products last year, according to the company’s annual results.
Despite the rise, which took average Camelot sales per store to £116,811 per year, draw-based sales overall, including digital sales, fell by £35m.
However, National Lottery products bucked the trend, with a £255m increase in total ticket sales.
The company said Thunderball and Euro-Millions HotPicks “performed well”, while EuroMillions and Lotto were “slightly down”.
Changes to the Lotto meant that 290,000 players who would previously have won £30 for matching three balls instead received an average of £140.
Though no initial results for the new Set For Life game were included, the company claimed it “expected to boost Good Causes by an additional £100m in the next financial year”.
CEO Nigel Railton said: “Our ongoing investment and innovation in retail and digital is continuing to yield positive results. In particular, we’ve spent much of the last 12-to-18 months getting our draw-based games back in good health.”
The National Lottery operator reported a rise in digital sales, taking non-shop sales to record levels, however, in-store terminal sales still account for nearly 75% of all revenue generated.
This article doesn't have any comments yet, be the first!
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.Become a member