Despite the rise, which took average Camelot sales per store to £116,811 per year, draw-based sales overall, including digital sales, fell by £35m.

However, National Lottery products bucked the trend, with a £255m increase in total ticket sales.

The company said Thunderball and Euro-Millions HotPicks “performed well”, while EuroMillions and Lotto were “slightly down”.

Changes to the Lotto meant that 290,000 players who would previously have won £30 for matching three balls instead received an average of £140.

Though no initial results for the new Set For Life game were included, the company claimed it “expected to boost Good Causes by an additional £100m in the next financial year”.

CEO Nigel Railton said: “Our ongoing investment and innovation in retail and digital is continuing to yield positive results. In particular, we’ve spent much of the last 12-to-18 months getting our draw-based games back in good health.”

The National Lottery operator reported a rise in digital sales, taking non-shop sales to record levels, however, in-store terminal sales still account for nearly 75% of all revenue generated.