Specialist food wholesaler Epicurium is to upgrade its website to offer retailers more detailed information on the newest product categories.
The company’s managing director, Ben McKechnie, told RN the investment will focus on improving the accuracy of the search functions and product recommendations.
“We’ve got a big focus on improving the customer offer on the website,” he said.
“Retailers will get product recommendations that are more tailored to what they like and have bought in the past. We’re also making sure we improve the resources available. We want the website to be better than what some bigger wholesalers already offer to their customers.”
The improved resources will include presentations and videos designed to educate store owners about the latest products. “Retailers will find out about what particular locations in their stores will work well for certain lines, and the trends that are driving the demand for those products,” said McKechnie.
“We also want to provide information directly from the suppliers,” he added.
Explaining how the company is preparing for the government’s high fat, sugar and salt restrictions in October next year, McKechnie said: “A lot of our products have been reformulated, so there is an opportunity for stores. It’s important for us to send out the relevant PoS in time for the legislation.”
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