The comments come after insight company Edge by Ascential released its ‘Store of the Future’ report last week in London. The report stressed the importance for convenience store owners to evolve. 

Analyst Ioli Macridi told betterRetailing: “Physical stores can remain part of the future of retail as long as they stay relevant.

“They should be experimenting with ‘experiential’ and ‘social’ elements to build connections with shoppers through events, value-adding services and community building. 

“[Retailers] should invest to become more ‘frictionless’ to make the shopper experience as hassle-free, personalised and seamless as possible.”