Blakemore food-to-go at-home range

The Spar Retail show 2021 was free to all Blakemore Trade Partners (BTP) retailers and took place virtually on 19 October 2021.

Suppliers, colleagues and retailers from across Spar UK’s Meridan & Welsh Guild were all in attendance.

The conference highlighted the ways that Blakemore Trade Partners have invested in its retailers to grow their businesses.

Spar’s wholesaler partners with Too Good To Go to reduce surplus food

One of the key initiatives that was introduced to help maximise sales and profits for retailers is A.F. Blakemore’s New Era stores programme.

BTP will be working closely in partnership with retailers to develop their stores, providing tailored design, range, pricing and marketing support, as well as the finance to deliver retailers’ projects.

Conrad Davies

Award winning retailer Conrad Davies shared his experiences during the event on how co-investment from BTP enabled him to carry out a store development that has increased fresh food sales to 53% of his total and grown basket spend by 33%.

He said: “I knew where I wanted to go with my development journey, and between Blakemore’s, SPAR UK and SPAR International I was able to see, experience and touch all the things that would help me get there.

“I had the confidence to invest because I talked to people who’d made it work, who knew the pitfalls and who had the experience to help. There are very few businesses that offer the kind of support that Blakemore’s offered me, and they offer it to others too.”

Ajay Odedra switches from Simply Fresh to Spar

A.F. Blakemore has launched a practical support package for retailers that enables them to trade in compliance with Natasha’s Law. It includes support with providing a compliant food-to-go range, production instructions, and hardware; help with training store staff and a network of AFB colleagues who can help retailers maintain compliance after the initial introduction of the law.

Comprehensive support will also be available when the new HFSS legislation is introduced next October. Blakemore Retail is currently trialing new store layouts so that the business will be able to recommend the best course of action for retailers who will need to alter their layouts to comply with the regulations.  

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BTP commercial director Louis Drake underlined just how important partnership is to the company’s purpose: to grow a family business in ways that are profitable and sustainable for the benefit of colleagues, customers and communities.

He explained: “It’s in our DNA. It’s in our culture. Behind all our customers there are people, families and communities, so to us it’s personal. Whilst economic conditions, customer behaviour and the environment may change, the way that we achieve our objectives and our commitment won’t.”

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