Bestway is encouraging Best-one retailers to stock more own label products with a rebate of up to 10% when combined with an existing loyalty programme.
The Core Rewards scheme, which launched this month, offers up to a 5% rebate when ordering 75% of qualifying products in a month. The range has 232 products, including many Best-one chilled, ambient and household lines, alongside products from suppliers such as Coca-Cola and Mondelez.
Best-one retailers can combine Core Rewards with the My Rewards scheme, which gives monthly rebates of between 1.5% and 5% based on a spend of between £15,000 and £45,000. Retailers in the top tier of both schemes can earn up to 10% rebate, giving Bestway the highest cashback deal of any national wholesaler.
Alkesh Pankhania, of Best-one in Sunbury-on-Thames, Surrey, said the rebates he receives will now double to £900 each month. “I was hitting 3% on the old scheme, but it’s easy to reach the minimum order on Core Rewards. I’m also looking at own-label and third-party products I never considered stocking before,” he added.
Shabaz Ali, of Best-one in Falkirk, added: “I usually order 85% of the qualifying products anyway, but I’ve been looking at other products, such as the own-label juices. There’s a good selection of own label.”
However, Kay Patel, of Best-one Global Food & Wine in East London, warned that retailers should examine the qualifying products carefully. “Extra money is great, but the key is if those products sell, he said.”
The new scheme follows the wholesaler’s relaunch of a ready meal range in May. Best-one head of sales and development Paul Adams said: “This demonstrates our commitment to helping independent retailers grow their businesses in line with changing market needs.”
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