Nestlé shoots hoops with new Randoms

Nestlé shoots hoops with new Randoms
Product News RE Confectionery
Login or register to save this article

Nestlé Confectionery has added two new sharing bags to its Rowntree’s range, Randoms Sours and Squish’ems.

The 140g sharing bags have an RRP of £1.29, and tap into the growing sour sweets market, which is worth £66m, accounting for 9% of the total fruit sugar confectionery category.

The new range also includes new shapes such as a hashtag, unicorn and a flamingo. The green sweets, currently lime-flavoured, will now be apple-flavoured.

A media campaign will also support the launch, spanning outdoor advertising, social media and digital. 

Hannah Smithson, assistant brand manager for Rowntree’s said: “We’re also rolling out a major re-brand for Rowntree’s which covers Nestlé’s full range of sugar sweets, including Fruit Pastilles, Fruit Gums and Jelly Tots and Randoms. The re-brand introduces brighter colours and more prominent branding across packs, while the Rowntree’s logo has a modern look.”

In other news, Nestlé is delisting Tooty Frooties.

More product newsA new nutty bite sized concoction for Fridge Raiders’ Combos brand

By Priyanka Jethwa Avatar
By Priyanka Jethwa 28 Mar, 2019



Have you seen a boost in own-label products in the past year?

Make the most of

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login