Natural American Spirit reduces outer sizes

Additive-free tobacco brand Natural American Spirit is reducing the outer size of its Blue Original and Yellow Original from 10×12.5g to 5×12.5g.

The new outers of Natural American Spirit Blue Original are due to hit wholesalers within the next week, while Yellow Original will be available to retailers from October.

Alan Graham, general manager for Santa Fe Natural Tobacco Company, told Retail Express: “This will help independent stores as the cash outlay will be half that of the current outer size.”