Multiple-first launches ‘undervalue indies’

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Multiple-first launches ‘undervalue indies’
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Independent convenience store owners are more likely to stock, but also more likely to delist, a new product that is made only available to supermarkets first.  The findings come from the analysis of 21 of the most well-known supplier launches of 2018 by RN. The ‘success rate’ – where products continue to be stocked after the launch period – was 78% in universal…

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By Jack Courtez Avatar
By Jack Courtez 15 May, 2019

Have you seen a boost in own-label products in the past year?