Metcalfe’s popcorn launches new Disney Kitchen sharing bags

Metcalfe’s popcorn
Product News RE Confectionery
Login or register to save this article

Metcalfe has launched two new sharing bag size formats, with the initial launch packs featuring characters from Disney Pixar’s Incredibles 2.

Available in the Sweet ‘n’ Salt and Cinema Sweet flavours, the sharing bags will now also carry the Disney Kitchen logo and banner which includes nutritional information.

The two new products are part of the brand’s new Disney Kitchen range, with further releases expected in the New Year.

Sam Garnham, senior brand manager at Metcalfe’s, said: “We’re committed to creating popcorn that’s fun to eat while empowering parents to make lighter snacking choices. Launching our product under the Disney Kitchen banner made perfect sense given our mutual brand vision, plus the label is identifiable and useful for retailers and shoppers in the aisles.”

Read more product news: Doritos gets festive with release of new big bag format and design

By Priyanka Jethwa Avatar
By Priyanka Jethwa 08 Nov, 2018



Have you seen a boost in own-label products in the past year?

Make the most of

You know your shop better than anyone. Now you can decide exactly what news, advice and retailer case studies that you want to see to help you improve your business.

Subscribe to personalise your content Already have an account? Login